Ecom Phenom

Pricing your goods

Brian Mark — Thu, 20 Aug 2009 14:07:58 +0000

Are you charging too much? Too little? How will you ever know? We discuss pricing on this episode.

eCommerce Shipping

Brian Mark — Wed, 29 Jul 2009 14:06:48 +0000

What do you do when it comes time to send a product, or worse yet, price the shipping on your site? We’ll share some of our thoughts on the matter during this episode.

Hosting for eCommerce

Brian Mark — Wed, 22 Jul 2009 03:27:58 +0000

Learn what options are available for hosting your eCommerce website, and what the typical progression is between the plans.

RavenTools – unique marketing tools

Brian Mark — Thu, 25 Jun 2009 02:23:37 +0000

Robert met with John Henshaw of RavenTools at IMSB. Listen in as we learn about some unique marketing and buzz tools that would be great for any eCommerce site.

PPC Tips with SlightlyShady

Brian Mark — Thu, 18 Jun 2009 02:14:37 +0000

Robert caught up with Mike from SlightlyShadySEo at IMSB and got him to share some tips on PPC. Listen in and learn some techniques you can use to improve your program’s performance.

Total SEO and Smart Analytics

Brian Mark — Wed, 10 Jun 2009 03:04:43 +0000

In this episode, we have interviews from IMSB with Steve Plunkett and Neil Patel. Listen in and learn what you can do to optimize your site in more ways than one.

Brand Building, Social Media and more with Li Evans

Brian Mark — Wed, 03 Jun 2009 02:26:47 +0000

In yet another interview from IM Spring Break, Robert Garcia talks to Li Evans now of Serengeti Communications. She tells us about the oft forgotten #2 search engine, some other social medial marketing avenues, and just some general good reminders for those of us looking to build our brand online.

Rhea Drysdale on Conferences, Brand Building, and Reputation Management

Brian Mark — Wed, 20 May 2009 02:21:15 +0000

Robert took a few minutes at IM Spring Break to chat with Rhea Drysdale about conferences, brand building and reputation management. Listen in and learn from one of the best in the field about these important topics.

Roy Rubin from Magento on Ecom Phenom

Brian Mark — Wed, 13 May 2009 02:25:31 +0000

Varien founder Roy Rubin took a few minutes this week to talk to Robert about the history, current state, and the future of the Magento ecommerce engine. Learn why you should take a look at what Magento has to offer, even if it’s just to get ideas to implement into your own ecommerce site.

Interview with @brentcsutoras from IM Spring Break

Brian Mark — Wed, 13 May 2009 00:34:13 +0000

Listen in to Brent Csutoras and learn some great information on applying social media to eCommerce.

SugarRae on Affiliates

Brian Mark — Wed, 06 May 2009 01:48:51 +0000

Robert recently had a nice conversation with SugarRae about affiliate marketing from a merchant’s perspective. Learn what to do and what not to do in this interview with an amazing affiliate marketer.

IM Spring Break with Todd Malicoat

Brian Mark — Mon, 20 Apr 2009 03:03:08 +0000

Robert spent some time with Todd Malicoat, aka Stuntdubl, at IM Spring Break. He discusses things like social marketing, conferences, content sites, french fry pages and when to call in a specialist.

IM Spring Break interview with TheMadHat

Brian Mark — Mon, 06 Apr 2009 03:59:28 +0000

In this episode, Robert talks to Aaron Chronister, aka TheMadHat, at IM Spring Break. Topics vary from online competition, the value of small conferences, creating a conversation on your website, building your brand online, expanding your product offerings, social media, creating trust via social media, having fun with your website and owning a space online. Lots of good information was shared, and we’ve got at least 9 more interviews upcoming from this conference yet.

Call to Action for eCommerce

Brian Mark — Mon, 30 Mar 2009 04:09:55 +0000

Sales online can depend on a good call to action. We’ll talk about what this entails, some best practices, and a few studies that we’ve seen.

eCommerce Cross-selling, up-selling and add-on sales

Brian Mark — Mon, 23 Mar 2009 03:53:52 +0000

Selling something on your site is great, but how about maximizing the spend in those shopping carts? We’ll discuss some strategies for cross selling, up selling and getting add-on sales. We also answer a listener question on what a good ROI is.

Social Media and eCommerce

Brian Mark — Mon, 16 Mar 2009 04:13:46 +0000

Social Media is all the rage, but what can you really do with it for your eCommerce site? We’ll discuss some ideas to get you started in this episode. The one and only Carolyn Shelby (cshel) even joins us to talk about how Twitter was the talk of Pubcon.

For even more information on this topic, we’ve also included a video from SES below.

eCommerce SEO for Product Detail Pages

Brian Mark — Mon, 09 Mar 2009 04:03:19 +0000

After talking about SEO for your eCommerce homepage and category pages, it’s time now to discuss optimizing product detail pages on your eCommerce site.

SEO for eCommerce Category Pages

Brian Mark — Mon, 02 Mar 2009 05:04:38 +0000

Last week, we talked about SEO for your eCommerce homepage. This week, we’ll talk about some of the ways it differs for your category level pages. You can see a visualization of this topic at Design of Sites.

SEO for eCommerce Homepages

Brian Mark — Mon, 23 Feb 2009 15:41:52 +0000

SEO is one of the best ways to get traffic for a long time to your eCommerce site. We’ll talk about some of the introductory methods for getting rankings started, but it’s going to take a lot of episodes to cover this one completely. We intended to talk about the site in general, but really only talked about the homepage, so next week we’ll start covering category level pages.

Pay Per Click for eCommerce

Brian Mark — Mon, 16 Feb 2009 05:38:05 +0000

PPC (Pay Per Click) is a necessary evil for eCommerce. Listen in as we discuss some best practices for taming this marketing beast.

Data Feed Optimization – DFO for Ecommerce

Brian Mark — Mon, 09 Feb 2009 05:21:56 +0000

We talk about what DFO means for ecommerce sites and how to leverage it for your business to increase sales.

Ecommerce Marketing Crash Course

Brian Mark — Mon, 02 Feb 2009 05:09:12 +0000

There are a bunch of options for marketing an ecommerce site. We’ll give a general introduction to the methods used in this episode and start digging into some of the details of each method in future shows. We’ll cover topics like DFO, PPC, SEO and SMO in this crash course episode.

Storing Credit Cards – Do’s and Don’t for Ecommerce

Brian Mark — Mon, 26 Jan 2009 07:07:39 +0000

There is a right way and a wrong way to store credit cards. We’ll cover some best practices when dealing with those important card numbers.

Ecommerce Website Security

Brian Mark — Mon, 19 Jan 2009 04:48:50 +0000

Securing a website against attack entails a lot more than just SSL certificates. We’ll cover some best practices on securing your website, some tips and tricks on detecting intrusion, some tools to assist in securing your website and the enterprise approach to securing websites.

Proper SSL Usage for Ecommerce

Brian Mark — Mon, 12 Jan 2009 05:43:14 +0000

The HTTPS protocol using SSL technology is one of the most fundamental parts of setting up an ecommerce site, yet many sites implement it incorrectly. We cover some of the do’s and don’ts for using SSL on your website, discuss what the technology is all about, when to use it, and what some common mistakes are with SSL.

Ecom Phenom Introductions

Brian Mark — Mon, 05 Jan 2009 04:51:52 +0000

An introduction to our show, the format we’ll be using, and a bit of information about the show hosts. We also tell you some specific topics we’ll be covering in future episodes as well as a quick mention of this week’s ecom buzz: paid links.

Stay tuned… new episodes will air each week at 10pm Central each Sunday.

Show Topics Created

Brian Mark — Wed, 31 Dec 2008 01:12:11 +0000

Things may have been quiet here, but behind the scenes things have been happening. Show topics have been created – in fact, almost 60 topics are in there now, and there are a ton more things we want to talk about. At one per week, that’s over a year, so the show will go on.

On another note, we’re probably going to place the show on BlogTalkRadio, which is why their player showed up in the sidebar. After reviewing the WMR contract, they take ownership of show names and don’t give many rights to the show hosts, so we’re looking at other options and BlogTalkRadio seems to be the most stable at the moment.

New Show – Coming Soon!

Brian Mark — Wed, 22 Oct 2008 04:53:44 +0000

I’ve been working with WebmasterRadio.fm to get a new show started up, and I’m happy to say that it should be coming soon. As of now, the title is Ecomm Phenom, and I should be able to announce timeslot and co-host here shortly. Keep checking back as we intend to have this show up and running before Pubcon this year.